![]() ![]() ![]() “We’ve run across a lot of old houses where they’ve had metal tanks, or sometimes they have a septic tank and they’re direct discharging into a ditch.” Like onsite contractors in other parts of the country may be seeing, Jon says his crew encounters many metal tanks in older systems. Coupled with those inspections were repairing a large number of problems revealed during inspections. “With the house market the way it was the last couple years, we were doing a lot of septic property transfers,” Gale says. “Everything’s yellow, of course,” Gale adds. Other marketing tools are small promotional items given to customers: pens, business cards and magnets shaped like the company’s new truck. Later they can call and learn specific services the company provides. For a motorist or anyone seeing the truck at a glance, name and phone number are what people need, she says. She’s reduced that to only name and phone number. In the past, Gale says, trucks had the company name, phone number and a list of services. On the company’s newest truck, they made a major change with the lettering. ![]() Most jobs now come from referrals, and also from people seeing the company’s brilliant yellow trucks. Also, the website brought work from nearby counties, but the quantity of work didn’t support the cost of travel, Gale explains. ![]() They had so much business that they didn’t need the website. That lasted for only a year or two, Jon says. Sunset Septic used to be on the internet. They run the business with their son Cody, and Jon has become involved with the Indiana Onsite Wastewater Professionals Association and its efforts to improve the industry.Ībout half of the company’s revenue comes from installing, system repairs and onsite inspections. Today, the couple’s Sunset Septic in Rolling Prairie, Indiana, continues to adapt. As the years passed, the business grew and grew. They disposed of several old vacuum trucks and put their pumping equipment on a truck tractor-pulled semi-trailer that could be easily unhitched for other duties. When Jon and Gale Houseknecht bought a stagnant pumping business in 1995, they set about streamlining it for a new world. Get Education/Training articles, news and videos right in your inbox! Sign up now. ![]()
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